The Project
"Sweet Shoppe" by Summer Fridays was a whimsical pop-up experience in the heart of New York City. Designed to celebrate the summer launch of the brand’s Pink Guava Lip Butter Balm, the event transformed a Soho storefront into a dreamy, guava-toned candy haven. Guests enjoyed sweet treats, exclusive merch, and playful product moments, all set within the signature glow of Summer Fridays.
Our Role
Creative Direction
Event Branding
Key Art Design
Experiential Design
Graphic Design
The event offered guests a unique opportunity to experience the playful side of Summer Fridays, exploring the new Lip Butter Balm flavor in an immersive, candy-colored setting inspired by a nostalgic sweet shop.
Exterior
Testing Station
Sweet Shoppe
